A jewellery brand, a live store, and the production system behind both
Ornabling had a catalogue and no way to make it look like a brand. We built the online store, a repeatable creative pipeline that turns one product reference into a complete campaign set, and a custom production system the client logs into to review and approve every stage.
Visit ornabling.com- Engagement
- Ongoing retainer
- Store
- WooCommerce, live
- Catalogue
- 5 categories · 44 products
- Output per product
- Feed, story, Pinterest, FB, ad creative
The brief
A growing jewellery label with genuinely good product and nothing to show for it online. Studio photography for every SKU was out of reach on price and turnaround, and inconsistent phone photos were making a considered purchase look like a cheap one. The brand needed volume and consistency at the same time - the two things that usually trade against each other.
Services used
- Ad Creative & Video
- Brand Identity & Social
- E-commerce & D2C Growth
- AI Automation & Agents
The approach
How we built it.
One master, many placements
We build a per-product master artwork, then derive every placement from it - 1080×1080 feed, 1080×1350 portrait, 1080×1920 story, Pinterest and Facebook sizes. The brand look is decided once, then applied everywhere, so nothing drifts between channels.
Model and lifestyle context, not cut-outs
Jewellery on white sells the object; jewellery worn sells the feeling. Each product gets lifestyle and on-model treatments so the buyer can picture scale and drape before they ever click through.
A store built to be bought from
Product pages carry the offer rail, dual call to action, bundle cross-sell and full specification detail rather than a theme default - the elements that answer a buyer's remaining doubts on the page instead of at checkout.
A pipeline, not a project
The set is produced by a repeatable studio workflow rather than ad-hoc design requests. Adding a new SKU means running it through the pipeline, which is what makes the cost per product sustainable on a retainer.
The system behind it
Ornabling Product Studio
Off-the-shelf tools could not track a product through raw photograph, cutout, model shot, video and social catalogue - so we wrote the system that does. The client logs into it to review and approve each stage, which removed the approval email chain entirely.
- 01
Prompt Studio
The per-SKU pipeline - raws, prompts, generation, uploads and approvals, category by category. The main working view.
- 02
Review & Approve
The client-facing screen. Website images, model wearing, video and social catalogue, each approved or rejected with a note.
- 03
Current Workflow
Every category on one board - planned, in progress, needs rework or done this cycle, with a days-left countdown.
- 04
Content Calendar
What is posting where and when, linked to the actual finished catalogue assets. Idea → scheduled → posted.
- 05
Ops Dashboard
Live production throughput alongside ad spend and website KPIs, so output and outcome sit in one place.
The output
Selected creative from the engagement.
Delivered
What the client walked away with.
- 01 A live WooCommerce storefront with product pages built to convert
- 02 Repeatable per-product creative pipeline across seven master sets and counting
- 03 Full placement kits: Instagram feed, portrait and story, Facebook, Pinterest
- 04 On-model and lifestyle treatments for the core catalogue
- 05 A custom production system the client uses to review and approve every stage
Next step
Want this level of work on your business?
The free growth audit tells you which stage of your funnel is actually costing you the most — and what the smallest fix is. Thirty minutes, no cost, findings are yours to keep.
Or call +91 98518 62131 - no gatekeeper, you get the person doing the work.