Built to be bought from.
Not just browsed.

D2C enablement is building everything a brand needs to sell directly to customers rather than only through resellers — the online store, product catalogue and creative, the paid acquisition engine, and the retention flows that earn a second order. The point is that these are built to work together, because a store that converts badly makes good ads expensive and good ads make a bad store obvious.

Shopify if you want the platform maintained for you and your catalogue is reasonably standard; the monthly cost buys you not thinking about hosting, security or checkout. WooCommerce if you need unusual product logic, deep content and SEO alongside the store, or want to avoid platform fees at scale. We have built and run both, and the honest answer usually depends on who maintains it after launch.

Both, deliberately. Marketplaces give you volume and buyer intent but rent you the customer — you never own the relationship or the data. Your own store is where margin and repeat purchase live, but you pay for every visit. The usual answer is marketplaces for discovery and cash flow, your own site for the customers worth keeping.

For considered purchases like jewellery or apparel, five to seven: a clean primary, a scale reference, at least one worn or in-use, a detail crop, and one lifestyle frame. We produce these as a repeatable set so adding a product means running it through a pipeline rather than briefing a shoot each time.

We direct and produce product creative, including AI-assisted and lifestyle treatments where a full studio day is not justified. The Ornabling catalogue on this page was produced that way — a repeatable per-product pipeline rather than a shoot per SKU, which is what makes the cost per product sustainable.

Indian D2C stores commonly sit between 1% and 2.5%, with well-built ones reaching higher on branded or returning traffic. Be sceptical of anyone quoting a target before seeing your product, price point and traffic source — a 3% conversion rate on branded search and on cold Meta traffic are not the same achievement.

Usually, and it is usually cheaper. Most stores we look at do not need a rebuild — they need the product page restructured, the checkout shortened, the images redone and tracking fixed. We will tell you which situation you are in during the audit, including when the honest answer is that the platform has to change.

A focused store with a modest catalogue is typically four to six weeks including creative production. Larger catalogues and marketplace setup extend that. The variable is almost always product data and imagery — the build waits on the catalogue far more often than the catalogue waits on the build.